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Otterly.AI

A dedicated, affordable tool for tracking how often and how favorably a brand is mentioned or cited across AI answer engines like ChatGPT, Google AI Overviews, Perplexity, and Copilot.

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What it does

Otterly.AI does one job and does it narrowly: track how often and how favorably a brand is mentioned or cited across AI answer engines. Rather than bundling this into a broader SEO or content-writing platform, it focuses entirely on monitoring ChatGPT, Google AI Overviews, Perplexity, and Copilot by default, with Google Gemini and Google AI Mode available as paid add-ons, plus GEO (Generative Engine Optimization) URL audits that flag content issues likely to affect a page’s odds of being cited.

That focus keeps the entry price low relative to bundled platforms — $29/month for the Lite plan — with unlimited team members even at that tier, which is unusual in this category. Higher tiers add an API, an MCP server for querying visibility data directly from AI assistants like Claude or ChatGPT, and a Looker Studio connector for folding the data into existing BI dashboards rather than checking a separate app.

Because Otterly.AI only tracks visibility and doesn’t help write or optimize content itself, it’s typically paired with a content-focused tool from this same category rather than used alone. It’s a reasonable fit for teams that want to measure AI-search visibility specifically without paying for a full SEO suite, and a less obvious choice for teams that already get similar tracking bundled into a platform like Semrush One.

Ideal users

  • Marketing teams and SEO specialists who need to know whether AI answer engines mention their brand at all, separate from any content-writing workflow
  • Smaller teams and agencies who want AI-search visibility tracking without paying for a full SEO platform or an enterprise-priced tool
  • Teams that want to pull AI-visibility data into existing BI tools (Looker Studio, Tableau, Power BI) or query it directly through an AI assistant via MCP

Who should avoid it

  • You need content-writing or brief-generation features — Otterly.AI tracks visibility, it doesn't help draft or optimize the content itself
  • You need enterprise-scale coverage across many platforms, seats, and countries at once — dedicated enterprise AI-visibility platforms like Profound are built more specifically for that, at a higher price
  • You want Google Gemini or Google AI Mode tracking included by default — these are paid add-ons on top of the base plan, not included in the four core engines
  • You already have AI-visibility tracking through a bundled platform like Semrush One and don't need a second, separate subscription

Key features

  • Tracking across four core AI engines by default: ChatGPT, Google AI Overviews, Perplexity, and Copilot
  • GEO (Generative Engine Optimization) URL audits that flag content issues affecting AI-citation likelihood
  • Multi-country tracking across 50-plus markets for brands monitoring visibility in more than one region
  • AI keyword research tool for identifying prompts worth tracking
  • MCP server for querying visibility data (brand coverage, prompt rankings, citations) directly from Claude, ChatGPT, Cursor, or other MCP-compatible assistants
  • Looker Studio connector, plus a broader API, for building custom dashboards and reports in existing BI tools

Pros

  • Lowest entry price in the AI-visibility-tracking space, starting at $29/month, making it accessible to smaller teams
  • Unlimited team members included even on the entry-level Lite plan
  • MCP server support lets teams query visibility data conversationally through AI assistants they already use, rather than only through a dashboard
  • Looker Studio connector and broader API make it straightforward to fold AI-visibility data into existing reporting rather than checking a separate app

Cons

  • Google Gemini and Google AI Mode tracking cost extra ($9–149/month depending on plan), rather than being included in the four base engines
  • No content-optimization or drafting features — it's purely a visibility and audit tool, requiring a separate tool for the writing itself
  • Entry-level Lite plan is capped at 15 tracked prompts, which is a narrow slice of a brand's realistic prompt universe
  • As a newer, smaller company relative to Semrush, there's more platform-risk uncertainty about long-term product direction

Pricing

Paid — $29/month (Lite plan, billed monthly; ~$25/month billed annually)

Otterly.AI's published 2026 tiers are Lite at $29/month (15 prompts, 4 core engines, 1,000 GEO URL audits, 50+ market tracking), Standard at $189/month (100 prompts, adds API, MCP server, and Looker Studio connector), and Premium at $489/month (400 prompts). Annual and biennial billing lower these further (roughly $25, $160, and $422/month respectively). Google Gemini and Google AI Mode are paid add-ons ($9–149/month each depending on plan), and a Claude add-on is also available ($29–439/month depending on plan). Enterprise pricing is quote-based.

Typical workflows

  • A marketing team sets up 15–20 core prompts relevant to their category, checks weekly whether their brand is cited by ChatGPT or Google AI Overviews, and compares share of voice against named competitors.
  • An SEO specialist runs a GEO URL audit on underperforming pages to identify structural or authority issues likely reducing AI-citation odds, then hands the findings to a writer for revision.

Integrations

  • Looker Studio (native connector)
  • Tableau and Power BI (via API/data export)
  • MCP server (Claude, ChatGPT, Cursor, and other MCP-compatible clients)
  • Public API (Standard plan and above)

Privacy & security notes

Otterly.AI's MCP server connects via OAuth 2.0 rather than shared API keys, which is a more standard and revocable authentication approach. Its privacy policy confirms data is retained only for the applicable statutory period and then deleted.

Frequently asked questions

What exactly does Otterly.AI track that a normal rank tracker doesn't?

Instead of tracking where a page ranks on a traditional search results page, Otterly.AI tracks whether and how often AI answer engines like ChatGPT, Google AI Overviews, Perplexity, and Copilot mention or cite a brand for a given set of prompts — a different visibility signal that traditional rank trackers don't measure.

Do I need Otterly.AI if I already use Semrush's AI Visibility Toolkit?

Not necessarily. They measure similar things, but Semrush bundles this tracking with a much broader SEO platform, while Otterly.AI is a cheaper, narrower, dedicated tool. Teams that already pay for Semrush One may not need a second subscription; teams that only want visibility tracking without a full SEO suite may prefer Otterly.AI's lower entry price.

Are Google Gemini and Google AI Mode included in the base plans?

No — the four core engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) are included by default, but Gemini and Google AI Mode are separate paid add-ons costing $9 to $149 per month each depending on the plan tier.

Can I connect Otterly.AI to an AI assistant instead of using its dashboard?

Yes — Otterly.AI provides an MCP (Model Context Protocol) server that lets Claude, ChatGPT, Cursor, and other MCP-compatible assistants query visibility data directly, connected once via OAuth 2.0.

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