Being AI Ready
AI Image Generation

Leonardo.Ai

A subscription-based AI image and video generation platform offering multiple first-party and third-party models, aimed at creators, game developers, and teams needing fine-grained generation control.

Visit website

What it does

Leonardo.Ai is a subscription platform for generating images and, increasingly, video using both its own proprietary models and licensed third-party models, aimed at creators and developers who want fine control plus API and game-engine integration. It uses a token-based credit system rather than flat per-image pricing, with the amount consumed depending on which model and settings you choose.

Ideal users

  • Game developers needing texture and asset generation via the Unity integration
  • Creators wanting access to multiple models, both first-party and third-party, in one place
  • Teams needing API access for custom pipelines
  • Hobbyists testing many styles via a generous free daily allowance

Who should avoid it

  • You want simple flat-rate pricing — the token system varies cost by model and GPU load
  • You rely heavily on premium third-party models or video, since these consume tokens at full rate even on paid plans
  • You need guaranteed private or exclusive IP rights without paying — the free tier grants Leonardo broad usage rights over your public creations

Key features

  • Multiple first-party models (Lucid Origin, Lucid Realism, Phoenix series) plus third-party model access
  • PhotoReal mode for photorealistic output
  • Alchemy Refiner for image quality enhancement
  • Inpainting, outpainting, and ControlNet-style guidance tools
  • Unlimited relaxed, queued generation on first-party models for Premium/Ultimate plans
  • API with Python and TypeScript SDKs
  • Unity Asset Store plugin for in-engine texture and asset generation

Pros

  • Large free daily token allowance suitable for casual experimentation
  • Access to many different models, both first-party and third-party, under one subscription
  • Paid subscribers retain full IP ownership and commercial rights
  • Token rollover banks on paid plans reduce waste

Cons

  • Token-based pricing is opaque, with costs varying by GPU load rather than a fixed published table
  • Free tier users grant Leonardo broad reproduction and distribution rights over public creations
  • Video and premium third-party models burn tokens disproportionately fast
  • Some user reports of billing and cancellation friction

Pricing

Free — $12/month (Essential, monthly billing) or $10/month billed annually

Free: 150 tokens/day, no rollover. Paid solo tiers: Essential $12/mo (8,500 tokens + rollover), Premium $30/mo (25,000 tokens + rollover), Ultimate $60/mo (60,000 tokens + rollover); annual billing saves up to ~20%. Team plans start at $72/mo (3-seat minimum). API is separate pay-as-you-go, starting with a $5 non-expiring credit.

Typical workflows

  • Game and app developers generate concept art and in-engine textures directly through the Unity plugin or API.
  • Creators experimenting with different aesthetics use Leonardo's multi-model access to compare first-party and third-party model outputs within one subscription rather than juggling separate tools.

Integrations

  • REST API with Python/TypeScript SDKs
  • Unity Asset Store plugin
  • Community Figma plugin
  • Make.com, Pabbly Connect

Privacy & security notes

Paid subscribers retain full ownership, copyright, and commercial usage rights over generated images; free-tier users grant Leonardo a broader license to reproduce and distribute their public creations.

Frequently asked questions

Can I sell images made on the free plan?

Commercial use is allowed, but free-tier creations are public and Leonardo retains broader rights over them than on paid plans.

Do premium third-party models cost extra?

Yes — models like Veo, Kling, and Sora consume tokens at full rate even on plans that offer unlimited generation for Leonardo's own models.

Is there a real API?

Yes, with dedicated SDKs and pay-as-you-go pricing separate from subscriptions.

Does Leonardo integrate with game engines?

Yes, via an official Unity Asset Store plugin for in-editor asset and texture generation.

Best alternatives